Preliminary sketches showing the evolution of my ideas for the show. Before going into the digital drafting, I wanted to finalize the exhibit title and start to concept the design style for the show.
The primary deliverable was a set of vertical banners that would flank the entrance to the exhibit gallery. The 24" x 90" dimensions of the banner presented a compelling challenge for my flexible design system. Consequently, I started concepting my branding by creating a series of different banners. Feedback from the client narrowed it down to the 3rd and 4th of the iterations seen below. I was given discretion to pick my favorite of those two, and decided on the 3rd as my favorite.
The finalized branding installed in the College of Marin Fine Arts Gallery, showing the branding adapted to the various deliverables.